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Design & Marketing
Digital and Social Media Marketing
Engage, influence and grow
Social media, SEO, content, paid advertising and analytics — 120 hours to running a complete digital marketing campaign yourself.
8Modules
BeginnerLevel
3 monthsDuration
What you will be able to do
Understand how digital marketing fits together
Content strategy for Facebook and Instagram
Grow organic traffic with SEO
Content writing and copywriting
Run Facebook and Google ads
Email marketing and automation
Make decisions from analytics
Course outline
01
Introduction to digital marketing
02
Social media marketing
03
SEO essentials
04
Content and copywriting
05
Paid advertising — Facebook, Instagram and Google
06
Email marketing and automation
07
Analytics and reporting
08
Capstone — a complete campaign
Tools you will use
Meta Business SuiteGoogle AdsGoogle AnalyticsCanvaMailchimp
What you need
No prior experience needed
A Facebook account is required
